Privacy policy
The Advice Room Limited is responsible for the personal information you give us through this site: we are its data controller. Whether you deal with us as Alderton Hale or as The Advice Room, it is the same company, and this policy applies.
Last updated 2 November 2026.
Who we are
Alderton Hale is a trading style of The Advice Room Limited, registered in England and Wales, company number 08663911. Registered office: Unit 7 Olympic Park, Olympic Way, Warrington WA2 0YL.
For anything about your information, email [email protected], call 01925 943950, or write to us at Unit 7 Olympic Park, Olympic Way, Warrington WA2 0YL.
What we collect
Your contact details: your name, email address and phone number.
Your enquiry: the home or homes you ask about, and your answers to our questions, such as your budget, whether it would be your first property, and when you hope to buy.
If you book a call: the time you choose, and anything you tell us before it.
When we speak or write to each other: notes of our calls and copies of our emails.
How you found us and what you looked at: the page you first landed on, the details carried by the link that brought you (such as the advert or campaign), the site you came from, and the pages and homes you viewed before you enquired.
Technical details: your IP address and browser, which we use to protect the site from misuse.
We don’t ask for health or other sensitive information. Please don’t send us details about anyone who lives in one of the homes.
Why we use it, and on what basis
To answer your enquiry, ring you back, send you what you asked for and arrange a call. Our basis is our legitimate interest in replying to people who contact us, and, if you go on to buy, taking the steps you ask of us before a contract.
To keep a record of what we have discussed, so you don’t have to repeat yourself. Our basis is the same legitimate interest.
To know what you’re interested in before we ring you, and which of our adverts bring enquiries. Our basis is our legitimate interest in answering your enquiry well and knowing where our enquiries come from.
To protect the site, for example by limiting repeated attempts to sign in. Our basis is our legitimate interest in keeping the site working.
To meet our legal duties, such as identity and anti-money-laundering checks if you buy, and keeping records the law requires.
To send you news about homes, only if you ask us to. You can stop at any time, and we’ll never sell your details.
Who we share it with
Suppliers who handle it for us under contract and only on our instructions: the company that hosts this website, our database provider (Supabase, which stores it in Ireland), our email provider, and, once it is connected, the calendar tool you book calls through.
With your agreement, the solicitor, mortgage broker or other adviser you ask us to introduce you to.
If you go ahead with a purchase, the seller and the solicitors handling the sale, as the sale needs.
Anyone the law requires us to tell, such as the police or HMRC.
We don’t share your details with housing providers or care providers, and we never sell them.
If it leaves the UK
Our database is in Ireland, which UK law treats as protecting personal information to the same standard as the UK. If a supplier ever handles it elsewhere, we use the protections the law requires, such as the ICO’s international data transfer agreement.
How long we keep it
Enquiries that don’t lead to a purchase: two years from our last contact with you, then we delete them.
Records of a purchase: six years after it completes, as the law requires.
Records of sign-in attempts to our systems: twelve months.
How we protect it
It travels over encrypted connections, and only the people who need it can see it, each signing in with a password and a second step on their phone. We record who looks at it and when.
Your rights
You can ask us to show you the information we hold about you, correct it, delete it, limit how we use it, or send it to you or someone else in a common format. You can object to how we use it, and you can always stop us using it for marketing. Where you gave consent, you can withdraw it at any time.
We don’t make decisions about you by automated means alone.
Email [email protected]. It’s free, and we’ll reply within one month.
If you’re unhappy
Please tell us first, and we’ll try to put it right.
You can also complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint, 0303 123 1113, or Wycliffe House, Water Lane, Wilmslow SK9 5AF.
Changes to this policy
We’ll update this page if anything changes, and the date below. Last updated 2 November 2026.